In this world there are very few new ideas. What a ridiculous thing to say! I will repeat it, in this world there are very few new ideas.
Most new ideas are not new at all but a combination of ideas or concepts that have already been worked up to various stages of completeness.
Understanding which existing ideas may have potential synergy is a key question. Synergy means interaction between two or more ideas.
Your role as one of the “creatives” is to initiate, think about and understand the relationships that exist between the ideas that already exist.
Let me give you an example – I was inspired by a friend of mine Paul Foley FRPS who takes wonderful pictures of Tuscany in Italy. Paul’s pictures are not the usual tourist traps like the farm-house at Belvedere in the mist that has been done to death. He takes very minimal pictures of the early morning mist rising over the gently rolling hills. See www.paulfoleyphotography.com/
My picture above called “Tuscan Hills” was not taken in Italy it was taken in the UK. I combined the ideas of rolling Tuscan hills and mist with undulation in the roof of my soft top convertible car and back-lit steam that was rising from the roof as the sun-dried out the fabric after early morning rain. I had seen steam rising from the roof of my car many times before but I had not connected the roof fabric with the appearance of rolling hills.
I will be lecturing on digital monochrome photography for the Royal Photgraphic Society’s Digital Imaging Group on Sunday for the day. See www.rps.org/group/Thames-Valley-Centre.
A big hello to all the new followers of my little blog this week.
(c) Andy Beel FRPS 2013